Culture - Learn About Capicua's People-First Culture
Strong Teams build strong products
Build with clarity to lead the future
Beyond just designing or developing, we co-build decision systems that grow with your company without losing its core value. If you want to build heartfelt, well-thought-out digital solutions, you've come to the right place.
Meaningful Processes
Happy teams are the foundation of successful projects and products. If all parties feel good about their work, projects have a meaningful impact and inspiring quality.
Honest Approach
Capicua fosters positive environments for all companies and collaborators. We wish members and partners to reach their full potential, even when the path seems tough.
Teamwork Strategy
Our team's confidence, experience, communication and collaboration skills are our best strengths. We encourage all partners and teammates to bring ideas to the table!
A team of business-driven experts
Capicua's team has extensive experience in engine revenue, cost efficiency improvement, risk mitigation and business future-proofing. We seamlessly blend our strengths and skills to recast your ideas as thriving solutions in the Digital Transformation era.
1
Ismael Larrosa
Co-Founder & CEO
Ismael is the founder of the Capicua brand and the majority owner of its parent company, Larnick SRL. Further, he has over ten years of experience managing Software and Design projects. A flexible, service-oriented professional, he brings a unique blend of creativity, analytical skills, and cost-effective solutions. Ismael is also an avid collector of vintage advertising items and a fan of Mad Men.
2
Carlos Traibel
Partner & COO
Carlos's strategic vision and smooth Design and Brand Management coordination ensured him successful endeavors, like recasting PwC as a global brand. While he joined the team in 2013 as a UX/UI Designer, he transitioned to Project Manager before landing his role of COO. With his incredible intuition and patience, Carlos leads business success while relying on human, people-first approaches.
3
Mauricio Nicoletti
Co-Founder & CCO
Mauricio was the first to join Ismael in Capicua's offices. While starting as a designer, he handled different roles, including administration and HR. As the company grew, he returned to his true passion, leading the Design team. He has tremendous professional experience in digital and printed design, with a portfolio that includes companies like TT Logics and PwC and brands like The Discovery Channel and Cartoon Network.
4
Rosina Varela
People Care Chief
Before Capicua, Rosina already had a promising career with ventures like Prometeo and Oktana Corporation. She became a part of the team in 2020 as Head Recruiter and grew to People Care Chief. In this role, she is key to developing and managing collaborators' well-being programs that foster team members' growth, like partnerships with renowned academic institutions for continuous learning that updates teams' knowledge.
5
Pablo Restuccia
Partner & CTO
With vast international experience working abroad in New Zealand and Spain, Pablo's portfolio includes Matchmind and Vodafone's caliber. Once Capicua transitioned into Product Development, his management knowledge was key as he led the tech department. Nowadays, Pablo works as the Development Team Leader while being a partner at Capicua.
Deliver Successful Digital Products
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Strategic insights for product leaders
The Palindrome - Capicua's Blog
Our content and insights help founders facing drift, leaders buried in unscattered roadmaps, and teams with innovative ideas wondering the most efficient road to lasting growth.
Grab a cup of coffee and explore keynotes on areas like product debt, UX thinking and scaling digital products.